THE MRT Touchpoints for the Sungai Buloh-Serdang Putrajaya Line (SSP Line) were officially launched at the MRT Information Centre, Seri Kembangan on 30th May 2016.
The touchpoints comprise of two MRT Information Centres (MICs), a MRT Information Kiosk (MIK) and a MRT Information Truck (MIT).
MRT Corp SSP Line Project Director Dato’ Amiruddin Ma’aris together with MMC Gamuda KVMRT (PDP SSP) Sdn Bhd SSP Line Project Director, Mr Param Sivalingam officially opened the touchpoints.
The two MICs are located at:
i) MRT Information Centre, Jalan Sultan Azlan Shah
Unit A-2-8, Viva Mall, No. 378, Jalan Sultan Azlan Shah, 51200 Kuala Lumpur.
ii) MRT Information Centre, Seri Kembangan
D-11-G, Jalan Atmosphere 7, Pusat Perniagaan The Atmosphere, 43300 Seri Kembangan, Selangor Darul Ehsan.
The MICs are operational from Monday to Friday, opening at 9.00am to 6.00pm.
The MIK on the other hand is a booth which goes on a roadshow with a new location once every two months. The locations where the booth is set up are usually at shopping centres, transit hubs and other places where there is high pedestrian traffic along the SSP Line.
The MIT will be roving along the SSP Line and usually deployed at morning and night markets, mosques and other places of worship, schools and educational institutions and public areas. The schedule of the MIT, which operates from 9:00am to 6:00pm is updated on the MRT website (www.mymrt.com.my) and social media platforms (MRTMalaysia).
“These three types of touchpoints are being set up with one purpose in mind – to act as channels for members of the public to get information about the MRT Project.
Hence the term ‘touch-point’ – a place or channel for the MRT Project to keep in constant touch with the public, and vice-versa,” Amiruddin said in his speech.
All three types of touchpoints will have information boards with details about the Project such as the alignment, station locations, and benefits of the MRT. There is also the interactive “Hawkeye” application at these touchpoints, which displays a 360 degree aerial view of the entire alignment.
In conjunction with the launch of the touchpoints, MRT Corp organised a “Snap & Check-In” contest which ran from 16 May 2016 to 24 May 2016. The contest was initiated as part of an awareness campaign to attract people to visit the MRT Information Centres.
Contest participants were required to take a photo of themselves at one of the MICs and the post them on Facebook or Instagram. The six most creative photos were then selected, with those who took the pictures winning RM 200 cash and MRT merchandise.
The six winners were: Azli Mohd Top, Wong Jun Ho, Sahibah binti Mohd Salleh, Afanddy Bin Hushni, Noor Hassiemah Bt Mohd Halim and Chandra Bahadur Tamang.
They were invited to the MRT Touchpoints launching ceremony where they received their prizes.