THE naming of the Semantan Station as Manulife Semantan Station was celebrated on 21 August 2017.

A launch presentation continued by a celebration toast were held as part of the event at the Manulife Semantan Station itself.

The event was organised by Manulife Malaysia (Manulife) in conjunction with it being a licensee with Malaysia Rapid Transit Corporation (MRT Corp) Station Naming Rights Programme.

The programme would allow a licensee’s name, logo or product branding to be associated with a station.

Four licenses have been taken up so far; the other three are Pavillion Pusat Bandar Damansara, Pavillion Kuala Lumpur Bukit Bintang and Aeon Maluri.

Dato’ Haris Fadzilah Hassan, Director of Commercial and Land Management represented MRT Corp at the event.

During the media conference held during the event, he said that the licensees from the Station Naming Rights Programme would benefit from the high volume of commuters as well as high visibility of the MRT stations.

Haris also shared that Manulife will not only benefit from the exposure of one station but also the opportunity to leverage on its brand being mentioned throughout the whole alignment where Manulife Semantan Station appear on all the maps at the stations and trains, as well as announcements in the trains.